Social Media Resources
Welcome to our Social Media Resource section. Below we have compiled a list of social media products and services we recommend because they deliver results and are companies that we trust. We recommend bookmarking it for your reference and convenience.
Disclaimers: Please note that some of the links below are affiliate links, and we will earn a commission if you purchase through those links. This doesn’t change your purchase price, and it helps us be able to keep delivering great content. In fact, purchasing through our links is a great way to say thank you while buying a product that will help your business. Our recommendations are all resources we have experience with and are recommending because they deliver results
- TweetSpinner: Tweet Spinner is an automation suite for Twitter and is available as a free and paid subscription tool. It can schedule tweets, auto-manage your follows, and take care of reports and account history files on Twitter. The main features are direct message management, profile design rotator, follower manager, twitter CRM, and scheduled tweets and DMs. Tweet Spinner efficiently scales your marketing campaigns across a range of Twitter accounts. As a powerful application to manage your Twitter accounts, Tweet Spinner helps manage followers, friends, profile design, and more. There is also a web-based app that can automatically de-spam or archive your direct messages box, use the scheduler to archive your messages to their system, schedule rotation of Twitter profiles and designs, configure filters to find responsive followers, and find abandoned or spam accounts. The app is a good complement for big brands and agencies giving them control over their Twitter management and helps them find targeted followers.
- HootSuite: HootSuite is a leading social media dashboard with over two million users that helps you manage and measure your social networks. You can manage all your social profiles, schedule your messages and tweets when you want, track your brand via mentions, and analyze your social media traffic. There is a paid and free version in addition to a version for mobiles. Through its easy-to-navigate homepage, HootSuite users can view streams from their social networks while sending multiple messages. The interface is friendly, allowing users to stay current with their social networks. HootSuite lets you link to your networks, allowing up to five of your social streams. The choice is Facebook, Twitter, LinkedIn, Ping.fm, WordPess, MySpace, and Foursquare. The paid version allows unlimited account connections. HootSuite comes with some cool features like custom shortened URL, mobile apps, custom analytics, team collaboration, auto updates via RSS/Atom feeds, and much more.A very affordable yet effective tool for businesses and professionals.
- The Zen of Social Media Marketing
The Zen of Social Media Marketing by Shama Hyder Kabani is the complete guide to social media marketing for small and medium sized businesses. It’s full of practical tips and step-by-step instructions about what to do and what to avoid. With a foreword by Internet marketing expert Chris Brogan, the Zen of Social Media Marketing is illustrated with real-life examples of successful strategies that make social media marketing work. The book is full of valuable tactics about how to use Twitter, Facebook, LinkedIn, and online video for business. Written in blog style, this is a good reference book which dedicates a comprehensive chapter to each social media platform and several case studies. The Zen of Social Media Marketing offers much-needed insight on social media for beginners and professionals alike. If you’re serious about leveraging social media to grow your business, this is a must-have reference guide.
The Power Formula for LinkedIn Success is an enlightening guide written by Wayne Breitbarth that highlights how to use LinkedIn as a powerful networking tool, find jobs, and connect with influential people. LinkedIn depends on social media that enables people to interact and build their professional network. The book extols the virtues of online networking and is focused on professionals seeking a change in career. It also shows how to stop worrying about having to look for a job and take action, using LinkedIn. There are step-by-step instructions about how to create an effective, compelling, and optimized LinkedIn account, how to build one’s professional network, how to make new connections, and the systematic way to look for a job. The pages are interspersed with real screenshots to guide the reader through the process. This is a user friendly guide that helps you harness the benefits of LinkedIn both personally and professionally. Your bookshelf needs a copy.
Facebook Marketing For Dummies by Paul Dunay and Richard Krueger is a book that presents Internet marketers with a deep analysis of the strategies and tricks that can be used to maximize the benefits of the Facebook community to attain business goals. It offers a comprehensive blueprint to help the reader create a business Facebook Page, add apps to the Page, host an event, build Facebook Groups, advertise on Facebook, and use the Facebook Marketplace. It’s full of tips on how to promote your business on Facebook. Throughout the book, there are authentic examples of businesses that have succeeded on Facebook along with those that haven’t, highlighting all the possible hitches involved. The book includes useful links for further reading and tips to protect your identity on social networks online, in addition to how to use the “like” button and Open Graph to build your marketing campaign on the 750 billion user social media giant. There are detailed notes about how to track, measure, and tweak your campaigns on Facebook. If you want to successfully leverage Facebook for your business, buy this book.
Facebook Advertising For Dummies by Paul Dunay, Richard Krueger, and Joel Elad is a book about starting, launching, and managing Facebook advertising campaigns. The book highlights calculating ROI and using Facebook’s Ad Manager. The writing style is comfortable and easy to understand with information that you can put to action right away. The book mentions the most common mistakes companies tend to make with Facebook advertising and shows how to avoid these. Some of the tips include the importance of adding an image to your Facebook Ads, refreshing your ads frequently, split testing your ads, and including a call to action to get the most return on your investment. Facebook Advertising for Dummies is a detailed guide that teaches you to launch your Facebook advertising campaign and shows you how to test it and maintain it. There are several ideas and techniques to make Facebook advertising profitable and reach your customers. This book is valuable for those new to Facebook advertising as well as for experts.