How to use Your Personal Brand to Drive a Job Search


Branding isn’t just reserved for huge corporations like PepsiCo and Burger King.

Every one of us has our own unique personal brand we can leverage across many activities including job searches. In fact, the job search and subsequent interviews are both great places to put the spotlight on yourself and everything that you (and your personal brand) have to offer.

If you’re transitioning into a new career or working your way up the corporate ladder, here are five ways you can use your personal brand to boost your chances of success:

1. Be Your Brand.

Your personal brand should portray you in a professional light and give employers, recruiters, and networking contacts a strong, positive impression of you, your skills, and your attributes. Remember: you only get one chance to make a good first impression.

2. Focus on your differentiations.

Competition for the best jobs is pretty stiff right now, so you want to make sure you’re positioning your skills, attributes, and experience in the best possible light.

Pick two or three differentiations you feel would attract a certain employer, and focus on them in your résumé and other materials you send to him or her.

3. Create an excellent online profile.

Whether you’re using LinkedIn, Twitter, Facebook, or a combination of the three, you’ll want to take the time to develop an online profile that brands you as the most desirable individual for a certain position.

Showcase your skills and experience while making it easy for employers to reach out to you with questions and invitations for interviews.

4. Set up a blog around your expertise and strengths.

If potential employers and recruiters see you as a noted expert in your field, your personal brand will stand a much better chance of being noticed in the cluttered online world.

Update your blog regularly and stick to subjects that you know and love.

If you’re a supply chain executive, for example, you might consider writing a weekly blog on the most recent import and export regulations. Or, if you’re a restaurant manager, think about creating a blog that gives readers the inside scoop on the “top spots” to eat nationwide.

5. Sell your personal brand during the interview.

When you get the opportunity to sit down in front of a prospective employer, be sure to leverage your personal brand by communicating your skills, abilities, and knowledge in a way that sets you apart from other candidates.

If you’ve won awards, received recognitions, or completed projects that would impress a potential employer, don’t be afraid to sell yourself and boast a little. Your professional image and sense of style should match this effort. This image goes right down to the way you dress, answer questions, and otherwise present yourself.

How have you used your personal brand to become more marketable.

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