6 Secrets to Building a Powerful Personal Brand
Having a powerful personal brand can mean the difference between being “known” in your industry and wallowing in it for years, wondering why your phone is quiet and your client pipeline is empty.
The good news is that with a bit of elbow grease and creativity, you can bolster your personal brand in ways that make people stand up and take notice.
It won’t happen overnight, but by following these six easy steps, you can get your personal brand on the track to success:
1. Establish yourself as a helpful expert first, and then try to make the sale.
Even the most successful executives “give away” information in order to keep themselves at the top of the game.
Whether you’re connecting someone to an important source, showing someone how to get the job done right, or giving out lists of the top business books you’ve read, these moves will help establish you as an expert in your field, and it will go a long way in helping you build your personal brand.
2. Pay attention to the competition, but don’t dwell on it.
When you’re building your brand, you’ll want to look around at what others are doing but not to the point that you become the next “copycat.”
Borrow their best qualities and learn from their successes and failures. You can then use that information to create your own unique brand.
3. Focus on gaining trust.
The Internet is a hotbed for untrustworthy individuals who are trying to make a fast buck.
If the online space is your primary focus, be sure to position yourself as the trusted, responsible product or service provider who gets the job done right, every time. This trust will be crucial both online and offline, but it’s particularly important when doing business on the Web.
4. Be credible and reliable.
It doesn’t take long for a disgruntled customer or business partner to spread negative comments and feedback in the online world.
By meeting your obligations, delivering on your promises, and operating like an upstanding businessperson, your brand will literally build itself.
5. Allow people to connect with you and your brand.
People do business with people whom they know, love, and trust. They don’t do business with companies, labels, products, or brands.
That’s why it’s important to incorporate your own personality into your personal branding strategies. Include photos on your communications, use a “business casual” approach when emailing customers, and always answer the phone personally. This will help your brand seem more “real” to customers and business partners.
6. Share information like it’s going out of style.
Whether you’re publishing short ebooks, writing up industry reports, or simply blogging, part of building your personal brand includes sharing information with people.
Become the “go-to” guy or gal for information and, before you know it, your personal brand will stand out in their minds and will be remembered when the time comes that they need your product or services.
What tools and strategies do you use to promote your personal brand?