6 Personal Branding Ninja Moves

Building a strong personal brand is an essential strategy if you want to set yourself apart from your competitors.

The purpose of your personal brand is to establish you as an individual and let the rest of the world know who you are and what you’re about.

Follow these six steps to personal branding success:

1. Set goals.

Consider how you’d like others to see you and speak about you.

Look at what your brand communicates now and what you want it to look like in the future, and create a roadmap that will help you get there. If, for example, you want to be thought of as a successful inventor—but you haven’t told anyone about your latest inventions—then it’s time to focus on that exciting part of your career.

2. Approach branding with passion.

It’s time to tap into your passion for what you do.

Don’t be afraid to promote yourself and talk about your achievements. Throw in a few failures and future goals, while you’re at it, because these are humanizing and a great way to help people relate to you.

3. Define your uniqueness.

Coca-Cola and Dell didn’t become brand behemoths by going with the flow and copying others.

Look at what unique values and attributes you bring to the table and capitalize on them when creating your personal brand. What sets you apart? Why are you different? What makes you special?

The answers to these questions will help you lay out the framework for your branding strategy.

4. Give your personal brand a purpose.

Your personal brand should be associated with helping others solve a problem or tackle a challenge.

For example, if your online travel agency specializes in cruise vacations, then establish yourself as the “go to” person for cruise information—good, bad and otherwise. That way, people will think of you first when it comes time to book a trip.

5. Shape your personal brand around your target audience.

Let’s say you’re an experienced CEO who was laid off during the economic downturn. You’re ready to get back into the job market, and you need to position yourself as an employable, reliable executive who had a bad turn of luck.

Keep your future employer in mind as you craft your personal brand by asking yourself questions like: What do they want to know about me? What are they looking for in a new executive? What are they not looking for?

And finally, how can I fill those needs with my own experience and knowledge?

6. Stick with your personal brand.

Changing your personal brand drastically every few months is a bad idea.

That’s not to say you can’t tweak it and improve on it, but doing a complete 180-degree switch midstream will only confuse people or make them think you’re a bit wishy-washy. Stick with what works, adjust as needed, and focus on maintaining a strong personal brand that withstands time.

Your personal brand is one of the most important assets you have, and creating a stronger one is key to your career goals and objectives.

By using the tips we’ve outlined here, you’ll be better equipped to build an effective personal brand for today and for the future.

What techniques and strategies have you used to create a strong personal brand?

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