Refuse to Lose: How to Get What You Want


One of the best ways to get on track and start getting what you want is to set goals and work toward achieving them.

Using a deliberate, accountable approach to goal setting, you can run the kind of business where you clearly spell out your aspirations, successfully achieve them, and then move on to the next goal.

Here are four important strategies to keep in mind when working to get what you want:

1. Set realistic goals.

Set your goals at the right level.

Don’t make them too lofty or too easy to attain. If your company has 10 customers right now, don’t try to push it to get 100 more in the next 30 days.

Instead, find a workable middle ground by setting goals that are just out of your immediate grasp, but not so far out that you get discouraged when they aren’t achieved overnight.

2. Get introspective.

When pondering your goals and how you’re going to achieve them, take a look at your company and assess where it’s at and where it needs to be.

Make a list that reflects the “where it needs to be” assessment, and then create individual goals that will set the company on the path to success.

3. Think short-term first.

Set a few short-term goals that will lead up to your longer-term goals.

Let’s say you want to start a computer consulting business. To get there, you might come up with a plan like this during the first quarter of a new year:

  • Within 30 days I will develop a new business and marketing plan
  • Within 60 days I will find a new, expanded location for my new company
  • Within 90 days I will find 10 new, ongoing clients
  • Within 6 months I will find an additional 10 clients
  • Within 12 months my new venture will reach the financial goals that I set for it at the start of the first quarter.

3. Assess your progress and tweak the goals.

Setting short-term goals will allow you to evaluate your progress and will also hold you accountable to your own objectives.

If six months rolls around and you don’t have a new location, then you must return to your goal-setting exercise, determine when things went astray, and then develop a new plan for achieving your firm’s goals.

4. Keep the long-term plan in mind at all times.

Short-term goals should serve as stepping stones for the bigger business aspirations that you have in mind.

Some of those larger goals could be five or 10 years away, but they should be kept in mind at all times, particularly when working through shorter-term goals. That way, you’ll know that you’re keeping your eye on the big prize while successfully attaining your manageable, doable goals.

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